Funnel Strategies Blog

If you notice a smaller amount of user conversions, funnel analysis could be just what the doctor ordered. In this article we take a look at marketing funnel forecasting a bit closer and see why it is important and how it can have a huge impact on your future marketing budgeting allocation.

We created FunnelTap because we needed a solution to forecast our clients' marketing campaigns and create scenarios based on their goals, budget, conversion rates, cost-per-click etc. Since we launched FunnelTap, our new client win rate skyrocketed from 11% to 23%.